Susannah Strydom
Fractional Creative
“Design is not the person who makes things pretty. We understand how to problem solve visually.”
In Their Words
“Well, the experience has been exhilarating, to be honest. Um, you know, when you're in big corporate, you have muscle. You've got a lot of muscle behind you. And so when I retired from P&G, it was rea...”
— Susannah Strydom
“Often within my career, people have thought design is the person who makes things pretty, and that is not design. We understand how to problem solve visually, and that is through a strategic lens, tha...”
— Susannah Strydom
“You know, Todd, the— I'll tell you, it's been actually very surprising to me what they don't have. You know, I'm coming from, you know, a place where having very clear fundamentals and principles and ...”
— Susannah Strydom
“The story from my childhood that shaped me today is firstly, I grew up in South Africa. I grew up in apartheid South Africa. So really having a strong empathy for humans is very much part of my DNA.”
— Susannah Strydom
“I think one has to embrace challenges because it's only through hardships that we grow. And so I try not to think of, oh, I'm in this terrible space. I rather try to think about what can I get from it...”
— Susannah Strydom