Trust & Relationships
Building trust and navigating complex relationships
0 leaders
So typically, I always think that consultant has a very negative connotation to it, right? And I always say, I do not want to be thought of as a consultant. And as I mentioned, I like to be looked at ...
— Carter Varn
“Consultant, in my opinion, usually comes in, kind of shows you what you're going to do, gives you a plan maybe, and walks away. For me, I'm on those weekly leadership calls. I want that seat at the table.”
— Carter Varn, Fractional CIO
Dan Keck responds
And the other thing I'll throw in is that business owners often believe that a chief marketing officer, a C-suite level executive, is for multi-billion dollar corporations. The fact of the matter is, ...
— Dan Keck
“Business owners often believe that a chief marketing officer, a C-suite level executive, is for multi-billion dollar corporations. The fact of the matter is the folks that we're putting to work are coming from those big corporations — oftentimes doing it as their second act. I see it clearly as an investment, not a cost.”
— Dan Keck, Fractional CFO
Susannah Strydom responds
You know, Todd, the— I'll tell you, it's been actually very surprising to me what they don't have. You know, I'm coming from, you know, a place where having very clear fundamentals and principles and ...
— Susannah Strydom
Will Phillips responds
“Fractional people come in and they get to ask stupid questions because they're not anchoring their livelihood and their identity to this organization.”
— Will Phillips, Fractional Operations
Susannah Strydom responds
Often within my career, people have thought design is the person who makes things pretty, and that is not design. We understand how to problem solve visually, and that is through a strategic lens, tha...
— Susannah Strydom
“Fractional leaders don't come in with the baggage. So you can say something that someone ordinarily might not feel comfortable saying at the boardroom. But I think that is an expectation when you're coming in with that leadership — to say how you really see things.”
— Susannah Strydom, Fractional Creative
Christine Bell responds
So we actually had a fractional director of marketing. In 2021, and it was new to us, and it was amazing. She did such a phenomenal job, and it really, you know, built credibility. But like you said, ...
— Christine Bell