Adam Reynolds
Founder & CEO, Thrive CFO
“I tell founders all the time: your financials are telling you a story. Most of them just don't know how to read it yet.”
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Fractional CFO and founder of Thrive CFO. Adam was pioneering the fractional CFO model before the term existed — using data to help businesses grow, scale, and forecast rather than just getting books worked on each week. Adam has driven proven results in all types of businesses, whether it's a strong business looking for outside support, a good business that needs that next push to be great, or businesses in a turnaround position. His proprietary planning process starts with 50-150 brainstormed growth ideas that get filtered down to the 1-3 ideas that actually move the needle. He doesn't just change owners' lives — he changes everybody's lives, including the employees that get the best compensation they've ever had to their customers, clients and vendors who benefit from their renewed success.
In Their Words
“What I've found is that the companies I work with, they just need good financial discipline. They don't need a full-time CFO — they need someone who can come in, set up the right systems, and teach the team how to use them.”
— Adam Reynolds
“I tell founders all the time: your financials are telling you a story. Most of them just don't know how to read it yet.”
— Adam Reynolds
“The biggest risk isn't spending money — it's spending it without knowing what you're getting back. That's where I come in.”
— Adam Reynolds
“I grew up in a family where money was tight. That gave me this deep respect for every dollar a business spends. I treat their money like it's my own.”
— Adam Reynolds
Watch & Listen
“A lot of people already know how they can grow -- they have a million ideas.”
-- Adam Reynolds
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