Kevin Lawson
Fractional VP of Sales, Lighthouse Sales Advisors
“Sales isn't about closing — it's about opening. Opening relationships, opening conversations, opening possibilities.”
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Fractional VP of Sales who wants to help small businesses punch above their weight. Kevin grew up watching his father run an import business, then spent his career across Fortune 500 distribution, family-owned businesses navigating generational transitions, and software companies — seeing the same pattern everywhere: under-resourced teams trying to compete without systems. He leads with empathy, not heavy-handed corporate tactics. His Chick-fil-A analogy for B2B: whether a customer experiences your company on a Monday or a Friday, they should know exactly what to expect. He was not a hatchet man — he was a process guy.
In Their Words
“Most companies don't have a sales problem. They have a clarity problem. They can't articulate why someone should buy from them versus anyone else.”
— Kevin Lawson
“I've built sales teams from scratch six times now. The pattern is always the same: find the right people, give them a system they believe in, and get out of their way.”
— Kevin Lawson
“Sales isn't about closing — it's about opening. Opening relationships, opening conversations, opening possibilities. The close takes care of itself if you do that part right.”
— Kevin Lawson
“The fractional model lets me bring enterprise-level sales strategy to companies that could never afford a full-time VP of Sales. That's what gets me excited.”
— Kevin Lawson
Watch & Listen
“They're going to care about the impact we made and the ripple that we created when those waves hit the shore and impacted somebody else's life.”
-- Kevin Lawson
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