The Conversation
11 leaders weigh in on trust & relationships
“A moment I saw trust change the outcome of a project was when I was working in a discipline I had to learn.”
“When you do what you say you're going to do, that builds accountability. But it's also building trust.”
“Most of my employees hated me, and I needed to demonstrate what my intentions were over time to earn trust. I did it in some cases by doing the work that no one else wanted to do. I helped carry tools. I held flashlights.”
“That requires a huge element of trust on their behalf.”
“It was kind of the passing on the initial work because I wasn't the right fit. But then that company kind of grew to where I was the right fit. And I think they remembered that trust.”
“I think a lot about stewarding vulnerability well — being outside the traditional organizational structure.”
“It's the same thinking pattern around how you help any size business grow quickly into what they could be.”
“Sales isn't about closing — it's about opening. Opening relationships, opening conversations, opening possibilities. The close takes care of itself if you do that part right.”
“I think it's authenticity, compassion, and genuine curiosity that builds trust.”
“I've learned that the most powerful thing you can do in business is listen — really listen — before you ever try to sell anything.”
“It's about treating people like a million bucks, being curious, asking questions.”
“Let's talk about how we get there — not list all the reasons you can't get there because it's too risky.”
“Trust is the currency of advisory work. You can have all the expertise in the world, but if people don't trust you, none of it matters.”
“One of the places I can identify vulnerability right away is when someone has the courage to say, I don't know.”
More Conversations
Voices in This Thread

Amy Sheehy
Founder, Seed Consulting Services

Brennan Sweeney
Founder, Sweeney Consulting | Now Senior Manager, Huron

Christine Bell
Fractional EOS Integrator

Ford Knowlton
Host / Moderator

Kevin Lawson
Fractional VP of Sales, Lighthouse Sales Advisors

Mary Kay Laird
Business Development Director, Supporting Strategies

Meredith Arlinghaus
Founder & CEO, EmpowerAP

Tim Waymire
Chief Development Officer, Tetelestai Capital

Tobias Brauer
Founder, SolvStat | Now VP Creative, Ansera

Todd Wilkowski
Fractional General Counsel, FBT Gibbons

Will Phillips
Fractional People & Operations, The Phillips Group