Tobias Brauer
Founder, SolvStat | Now VP Creative, Ansera
“A brand is not just for recruiting new customers. It's about building a culture for your internal people.”
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Fractional CMO and founder of SolveStat, a boutique design agency. Tobias (who goes by Toby) reframes brand as an internal operating system, not an external campaign — his signature insight is that brand builds culture for your people so they know how to conduct themselves, even without talking to management. He gets truly embedded in client organizations: email credentials, weekly CEO check-ins, full calendar access. He's the marketing mind who believes people don't leave for money — they leave because they felt unheard.
In Their Words
“A brand in my mind is not just for recruiting new customers and generating revenue. It's about building a culture for your internal people so they know how to conduct themselves according to the promises you're making as a company.”
— Tobias Brauer
“One of the places I can identify vulnerability right away is when someone has the courage to say, I don't know.”
— Tobias Brauer
“People in general need to be less risk-averse. You're not going to progress, you're not going to get to a new peak unless you take some risk.”
— Tobias Brauer
“I've seen a lot of people leave because they felt like they weren't heard. I don't think it's always money. They had ideas that didn't resonate with leadership.”
— Tobias Brauer
“The reason anyone hires any fractional is the service that they provide. Taking the time to be in service to the organization and actually be helpful — that's really the value we bring.”
— Tobias Brauer
Watch & Listen
“Miyagi showed up in what seemed like a desperate situation and made life better by teaching skills.”
-- Tobias Brauer
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