Tobias Brauer
Fractional CMO
“A brand is not just for recruiting new customers. It's about building a culture for your internal people.”
In Their Words
“I think, um, the, the key to that is getting truly embedded as early as you can. So you need to start to think of yourself as a part of the organization. You need to say, we are doing this, or how are...”
— Tobias Brauer
“Yeah, I would agree with that. I think too, there's the obverse side of that too. You, as a fractional, usually they bring you in because there's some kind of medicine they know they have to take. And...”
— Tobias Brauer
“Yeah, from the marketing guy, uh, what you're describing to me sounds like a brand. So I mean, if you have a, you know, a brand in my mind is not just for recruiting new customers and generating reven...”
— Tobias Brauer
“I think one of the places that I can identify vulnerability right away is when someone has the courage to say, "I don't know." So you ask them a question, and instead of giving you a canned, memorized...”
— Tobias Brauer
“Yeah, for me, in marketing, the goal is, hopefully, if you're being successful, to make that foundational cultural reason the company was founded, the, the reason the company exists, out in the world ...”
— Tobias Brauer