Dan Keck | Cincy Voices

BIO

Fractional CFO who runs a firm placing and supporting CFOs in small businesses. Dan came to fractional work through experience — he was part of the leadership team that sold a previous business and got his CEPA certification after, not before (his biggest regret). His most powerful story isn't about numbers: it's about a business owner who walked into their first meeting looking completely wrecked, and a few months later was calm and breathing again. For Dan, the ultimate KPI is whether the owner's life got better.

QUOTES

In Their Words

“Had I been aware of the fractional world and what it does, and had I had faith in myself that I could come out here and do this and help businesses in the way I have, I would have probably started earlier.”
— Dan Keck

“You have a business to run and not a job to go to.”
— Dan Keck

“Business owners often believe that a chief marketing officer, a C-suite level executive, is for multi-billion dollar corporations. The fact of the matter is the folks that we're putting to work are coming from those big corporations — oftentimes doing it as their second act. I see it clearly as an investment, not a cost.”
— Dan Keck

“This country is run by small businesses and business owners. And to be able to go in and help and provide a resource that helps a business owner lead their team, lead their organization to higher levels, let it grow beyond wherever it's grown before — those are really rewarding experiences.”
— Dan Keck

“I got my CEPA after the business sold, not before. Should have gotten it before.”
— Dan Keck

“I vividly remember a client — first meeting, hair was all over the place, looked like he'd been put through the wringer. A few months later, he was in a much calmer place. I could feel the difference.”
— Dan Keck

“I vividly remember a client — first meeting, hair was all over the place, looked like he'd been put through the wringer. A few months later, he was in a much calmer place. That to me was a successful engagement — when you can inject some balance in the owner's life.”
— Dan Keck

CLIPS