LEADER PROFILE

Amy Connor

Founder/CEO, CMO-OnLoan

“Marketing isn't just about getting attention — it's about earning trust. And trust takes consistency, authenticity, and showing up when it's not convenient.”

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Marketing StrategyBrand BuildingMid-Market GrowthB2B MarketingTeam Capability Building

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BIO

Fractional CMO and founder of CMO-OnLoan. Amy built her marketing chops at Iams, P&G (Pepto-Bismol, Metamucil, the pre-launch team for Align), and Luxottica where she rose to VP of Marketing for LensCrafters North America. In 2016, she brought that corporate firepower to the mid-market after business owners told her: "I could use your firepower, I just don't think I need it every day." Her model, Build, Implement, Graduate, Support, deliberately works itself out of a job, building marketing capability inside companies rather than creating dependency. One of her first clients works with her nine years and counting.

EDITORIAL PROFILE

Amy Connor: Working Herself Out of a Job, Ten Years Running

CMO-OnLoan marked its tenth anniversary on September 16, 2026. Amy Connor built it to help clients run their own marketing. A decade later, her practice shows how independence and lasting trust can grow together.

Read the story ->

Know Amy?

A specific experience can help someone else understand what it is like to work together.

QUOTES

In Their Words

“Marketing isn't just about getting attention — it's about earning trust. And trust takes consistency, authenticity, and showing up when it's not convenient.”
— Amy Connor

“I've been the person in the room who had to fight to be heard. That experience shapes how I lead — I make sure every voice at the table matters.”
— Amy Connor

“The best marketing strategies come from understanding people, not platforms. Platforms change every year. People don't.”
— Amy Connor

“Going fractional was terrifying and liberating at the same time. You trade security for impact — and I'd make that trade every time.”
— Amy Connor

“Now, I get to meet with them every week and they bring the agenda and we just get to talk about the business, their projects, what they are dealing with.”
— Amy Connor