Amy Connor
Founder/CEO, CMO-OnLoan
“Marketing isn't just about getting attention — it's about earning trust. And trust takes consistency, authenticity, and showing up when it's not convenient.”
14
Clips
6
Quotes
4
Topics
14
Minutes
Fractional CMO and founder of CMO-OnLoan. Amy built her marketing chops at IAMS, P&G (Pepto-Bismol, Metamucil, the pre-launch team for Align), and Luxottica where she rose to VP of Marketing for LensCrafters North America. In 2016, she brought that corporate firepower to the mid-market after business owners told her: "I could use your firepower, I just don't think I need it every day." Her model — Build, Implement, Graduate — deliberately works itself out of a job, building marketing capability inside companies rather than creating dependency. Her first client from 2017 still works with her.
In Their Words
“Marketing isn't just about getting attention — it's about earning trust. And trust takes consistency, authenticity, and showing up when it's not convenient.”
— Amy Connor
“I've been the person in the room who had to fight to be heard. That experience shapes how I lead — I make sure every voice at the table matters.”
— Amy Connor
“The best marketing strategies come from understanding people, not platforms. Platforms change every year. People don't.”
— Amy Connor
“Going fractional was terrifying and liberating at the same time. You trade security for impact — and I'd make that trade every time.”
— Amy Connor
“Now, I get to meet with them every week and they bring the agenda and we just get to talk about the business, their projects, what they are dealing with.”
— Amy Connor
“We definitely help people outside the region, but it is really neat to see all of the things going on in this region.”
— Amy Connor
Watch & Listen
“When I started this journey, I met business owners who inspired me with their dedication to their products, their people, and their communities.”
-- Amy Connor
MORE CLIPS